Business Intelligence software specialist, Crystal Decisions has announced the appointment of Trevor Caddy as Regional Director for the Middle East and Africa (MEA) region. Caddy will help drive the introduction of Crystal Decisions’ business intelligence and analytical business solutions into the corporate market.
The decision marks a new chapter in the company’s development. This involves focusing on professional account management and total solutions selling approach. Caddy was appointed based on his experience in both the South African & Middle East corporate IT market. Aside from driving immediate revenue growth from the company's advanced BI solutions, Caddy will also be responsible for the management of a direct sales and marketing initiative, as well regional business partners.
