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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Spark Media makes new appointments
Spark Media has appointed Cheslyn Albertus as a programmatic and audience channel manager, Rhode du Plessis as a creative strategist, Lara Petersen as a copywriter, and Asive Ngcobozi as graphic designer.
The company has also appointed Bradley Westphal as a junior channel manager, Connor Rogers as a digital account manager, and Justin Harris as a key account manager.
