Welcome to our second and final #BizTrends newsletter, following our first edition published on 22 January.

Welcome to BizTrends2026 | Steer the Future

Welcome to our second and final #BizTrends newsletter, following our first edition published on 22 January.

This year, we published 147 trends articles - thank you to our expert contributors across all our industries for their incredible insights into what is shaping the future.

With topics ranging from AI to geopolitical and cultural trends, the feature gives a comprehensive picture of the rapidly changing B2B environment.

#BizTrends2026 is made possible by our sponsors. Thanks to our headline sponsor, RAPT Creative, which also sponsors the Digital, Media and Marketing trends; Digicape, sponsor of the Advertising trends; Medshield, sponsor of the Healthcare trends; ASUS, sponsor of the ICT trends; Herold Gie Attorneys, sponsor of the Legal trends; and Trend Group, sponsor of the Property trends.

VISIT #BIZTRENDS2026 SPECIAL SECTION>>
Enkosi Kakhulu, Enjoy!
The BizTrends Team
When Gen Z decides you're not cool anymore

DANETTE BREITENBACH

In this episode of #BizTrendsTV, The Culture Foundry Co's Luke van der Spuy, looks at what happens when Gen Z decides you're not cool anymore...
Back to the future

SUHANA GORDHAN

Suhana Gordhan, Love Song’s chief creative officer, takes a trip 10 years into the future in this article... read
The year digital payments redefine SA's financial landscape

AART JURRIAANSE

Aart Jurriaanse, COO at Pay@, explores the digital payment trends set to lead South Africa in 2026... read
The appeal of micro-donations for brands

OCTAVIUS PHUKUBYE

Mr Price Foundation's Octavius Phukubye says there has been a structural change in how brands, consumers and social impact intersect… read
Advertising trends
The evolution of creativity, why meaning matters

NATHAN REDDY

Why creativity can’t be reasonable anymore

JOHANNES KEIPER

AI is everywhere. Taste is our advantage.

JACQUES CILLIERS

Technology isn’t slowing down but the humans are rebelling

VML

How nostalgia is shaping modern creativity

ZANELE KABANE

AI isn’t taking creative jobs - it’s creating better ones

GABRIELLE GRAY

Why human truths matter more than marketing trends

BIBI BONNECWE

Don’t believe in trends, believe in brands

GIULIA BENINCá HANGER-HILL

A new renaissance of creativity

MICHEL VAN RIJMENANT

The ‘why,’ not the ‘what’ counts

THANDO MXOSA

Advertising to humans requires humanity

NIGEL MATTHEWS

CRM, CX, UX trends
How belonging is rewriting brand loyalty

AVASHNEE MOODLEY

Digital trends
Collaboration is key for Africa

DANETTE BREITENBACH

Narrative voice is becoming the differentiator

JARRYD TERBLANCHE

The end of “social” media; the start of Africa’s build era

DYLAN KRUGER

Marketing trends
Memory-led marketing trends that will shape the year

CHRIS ROETS

Why the most important marketing trend for 2026 is not new at all

DAN BROCKLEBANK

Neuroinclusive design, the real competitive edge for 2026

YUSUF ABRAHAMS

What Search in 2026 demands of marketers

JULIE ROSENBAUM AND HELEEN ALBERTS

3 pillars reshaping sports marketing

KAREN LOADER

Predictions and contradictions - The future of work

SIMON SäLL

Media trends
Trends powering the next era of public broadcasting

DR VUYO NYEMBEZI

4 trends shaping the next phase of FMCG and retail in SA

GED NOOY

Africa will lead the AI creative revolution

GARON CAMPBELL

Goodbye vanity metrics, hello decision monitoring

JOE HAMMAN

5 streaming trends for 2026

LESLIE ADAMS

PR & Communications trends
Collaborating with AI is the PR power move for 2026

EL BROIDE


Social Media trends
Top influencer marketing trends shaping 2026

ISSUED BY ACTORVATE

Education trends
How digital confidence, entrepreneurship and accessible tools are reshaping learning

CHAD MOSES

4 forces reshaping higher education in South Africa

STAN DU PLESSIS

Personalised pathways for a changing world

KHOMOTJO MASHELE

Navigating the 4IR - SA’s digital leap in education

JOHAN DE RU

Balancing proctoring innovation with inclusivity and integrity

NIC RIEMER

Engagement, agency, and AI - the academic benchmarks of 2026

TESSA VENTER

Redefining the pursuit of excellence

KEEGAN SKINNER

Inclusive digital learning will define education’s next decade

MARK HAYTER

Agriculture trends
The global certainty deficit and its impact on agriculture

FHUMULANI RATSHITANGA

Automotive trends
Top 4 Chinese automotive trends

HANS GREYLING

Lightstone's Paul-Roux de Kock on AI automotive trends

PAUL-ROUX DE KOCK

Top automotive trends for Chinese manufacturers

GEORGE MIENIE

Construction & Engineering trends
Resilience over expansion wins the day

WALDO MARCUS

Reigniting progress in SA's infrastructure journey

CHRIS CAMPBELL

Energy & Mining trends
The clean energy transition runs on minerals, and Africa must lead

ALASTAIR BOVIM

The pressure is on for South Africa's energy sector

KALNISHA SINGH

Entrepreneurship trends
3 business trends SMEs should watch

MIGUEL DA SILVA

What every entrepreneur’s North Star will be in 2026

ADRIAAN GROVé

New workplace culture, entrepreneurship trends

LOUIS FOURIE

ESG & Sustainability trends
Engineering for climate resilience in 2026

YOLANDI MEYER AND KAREN KING

Finance trends
Life insurance as a generational-wealth engine

HAYLEY PARRY

Healthcare trends
The 5 major trends influencing the future of wellness

MAROEFAH SMITH

The move to safety first in skincare

DR DANIELLE GOUNDER

HR & Recruitment trends
Why 2026 demands a new code of leadership

MUSA KALENGA

8 global hiring shifts HR can’t ignore in 2026

ANTON VAN HEERDEN

Employees expect more from their workplaces (and leaders must rise with them)

ANJA VAN BEEK

Employer brand credibility and the human differentiator

CELESTE SIRIN

Three people-first shifts shaping leadership and performance in 2026

DORI MORENO

Steering the future of work with purpose, agility, and humanity

LYNDY VAN DEN BARSELAAR

Balancing wealth inequality in the digital age through employee ownership

SHAUN SMIT

ICT trends
Africa’s top enterprise tech trends for 2026

DION HARVEY

Legal trends
Regulatory developments in fintech, TMT sectors help steer Africa's investment future

ASHLEIGH HALE, KATE BERETTA AND JOHN PAUL ONGESO

The new rules shaping mining, energy, environment and construction

LILI NUPEN AND ROBIN VAN WYK

How forward-looking legal and governance frameworks will shape business decisions

SIHLE BULOSE AND LEBOGANG MOLEBALE

How Africa’s new competition laws could reshape its business landscape

RICHARD BRYCE AND NAZEERA MIA

Logistics & Transport trends
Why people, not machines, will power Africa’s logistics revolution

EDWIN HEWITT

SA’s rail reform as a catalyst for African logistics

VIVIEN CHAPLIN AND HAAFIZAH KHOTA

Property trends
Digital fatigue driving demand for new retail experiences

WAYNE ABEGGLEN

Retail trends
6 trends driving the normalisation of alcohol-free consumption

CHAEN LEW

2026 is fashion’s exponential, ‘sentient’ turning point

JAMES TOWNSEND

Why portfolio versatility is the next growth lever

DOMAINE RAUTENBACH

Top trends set to reshape logistics in 2026

NELSON TEIXEIRA

Tourism trends
African travel, finding opportunity in volatility

MORNè DU PREEZ

Steering the future of travel in an AI world

KELLY JACKSON

How aviation is redefining connection

MARC HARDING

Driving African hospitality success through local intelligence

JOEP SCHOOF

Premium and bleisure travel is 2026’s biggest travel trend

WILSON TAURO

Lifestyle trends
Live events and festivals in a new era of connection

DAMON FORBES

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