Forcing customers to use your app is brand vanity

[Pieter de Villiers] Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy but can exclude a sizeable portion of your customers in emerging economies...

Including influencers in your campaign is essential

[Gee Motsepe] Gee Motsepe writes about why brands should be looking at including influencers in their marketing budgets...

#BehindtheSelfie with... Ben Schoderer

[Leigh Andrews] This #AfricaMonth, we find out what's really going on behind the selfie with Benjamin Schoderer, digital manager at KFC Africa, awarded Black Pixels for ranking as marketer of the year and brand of the year respectively in the IAB SA's 2018 Bookmarks Awards earlier this year...

Grid goes to Coachella

[Jessica Tennant] Grid Worldwide introduced an incentive to send the two team members to Coachella 2018 who would make the most meaningful contribution to building its cultural insights capability...

Why brands must legally protect their influencers

[Shae Leigh] Shae Leigh writes that if brands don't protect their influencers, legally and ethically, influencers won't protect the brand...

#FreshOnTheShelf: Prohibition gin, craft vodka, mug cakes and flavour-infused beets

[Lauren Hartzenberg] A round-up of our favourite food and beverage products that have hit the shelves recently.

What you need to know about "airing" your property

[Bruce Swain] Conversation around the braai has it that Airbnb is an easy way to let your property make money for you...

#WFOT: Building globally relevant OT through diversity

[Nicci Botha] The OT profession needs to apply critical thinking to challenge taken-for-granted assumptions and advocate culturally relevant and inclusive occupational therapy theories...

#MFGIndaba: Africa's opportunity to unlock industrial growth potential

[Lauren Hartzenberg] Manufacturing Indaba 2018 promises to be bigger and more innovative than ever before, providing the broader manufacturing industry with a roadmap and the connections to unlock their growth potential and deliver accelerated GDP growth...

#Newsmaker: Zumi Njongwe relocates to Diageo SA

[Jessica Tennant] Diageo South Africa has appointed Zumi Njongwe as marketing and innovations director for SA, after two years in the same position at Diageo's Meta Abo Breweries in Ethiopia...

#FairnessFirst: "Diversity and inclusion are the future of creativity" - Susan Credle

[Leigh Andrews] It's time to celebrate the fact that The One Club for Creativity has just appointed its first ever female chairperson, Susan Credle. She lets us in on her responsibility she has to the industry as a woman taking over the chair position, especially when it comes to diversity and inclusion...

#OnTheBigScreen: Solo: A Star Wars Story, romance, dancing and opera

[Daniel Dercksen] Solo: A Star Wars Story, Please Stand By, Finding Your Feet and Cendrillon open at local cinemas this week.

Not just cash: what else can investors offer your startup?

[Tom Jackson] A major concern for many African tech startups is fundraising, but should investors bring more than just cash to the table?

Experience all-suite luxury at the Peninsula Hotel

[Leigh Andrews] The iconic windswept trees that hug the Queens Beach corner of Sea Point's Platinum Mile signify a strong link to the past for the Peninsula All-Suite Hotel. Its recent refurbishment has polished the perks that regulars love, while adding a fresh sparkle with soothing touches of the sunset-kissed sea everywhere you look...

Social storytelling 101: Stop and sharpen your marketing axe

[Leigh Andrews] On Friday, 18 May 2018, Cape Town's marketing set descended on the Park Inn Radisson, for Meltwater's latest Biz Breakfast session with Treeshake's Dave Duarte on the art of social storytelling...

Dynamo: A night of magic and illusion

[Juanita Pienaar] Illusionist, Dynamo's first show in Cape Town at the Grand West Arena left me and thousands of people in awe as he both read and blew our minds...