Sensitive pricing for Sensodyne

GlaxoSmithKline has relaunched Sensodyne toothpaste for sensitive teeth. The toothpaste will now be sold in a 75ml tube at a reduced recommended retail selling price of R9.99, changing from the 50ml tube at R16.99. The new pricing will enable greater accessibility to consumers. The Sensodyne formula will not change and is designed for everyday use to help relieve tooth sensitivity.