Biscuit bite

Well-known biscuit Romany Creams is undergoing a revitalisation campaign, including a modern pack upgrade, along with above-the-line and below-the line support, a new variant and an on-pack promotion. The campaign is expected to remind consumers of this brand and encourage more consumption in the Bakers chocolate biscuits category by positioning Romany Creams as an indulgent chocolate biscuit treat.