What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
DMA drafts SMS Code of Practise
The first draft of the Direct Marketing Association's SMS Code has been approved by the core SMS committee. The draft has been widely consulted and incorporates input from the 30-person comment group, input from the 8-person core-working group and input from all three Network Providers. Before implementation a final draft will be distributed to all members and the broader industry.
Source: DMA
