Mobile In brief South Africa

OTM and Mindshare Vietnam receive Most Awarded Project recognition

The Lovely Mobile Report and Rankings have listed Out There Media together with Mindshare Vietnam and their 'Spread the Love' campaign for Friso by Friesland Campina as one of the Most Awarded Projects of 2016.

The mobile campaign targeted mothers-to-be, achieving a consistent CTR of 11% with more than half a million mother's reached, while exceeding the initial KPI set by the brand.

The campaign also won Gold at the MMA's Smarties Vietnam 2016 and was honoured in the ‘Relationship Building/CRM' category.

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