Basin decal emphasises brand's features

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To market Nampak's Lifestyle stretch fit sanitary pad brand in recent months, TLC reportedly created another South African first in innovative washroom advertising platforms, the basin decal, designed to fit neatly over the basin's drainage hole. "The creative resembles the actual product, whilst drawing attention to its unique selling points - its stretch fit and super absorbent core - at the same time," says TLC's Brett Tucker.