Idea withstands weathering

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The new Allan Gray billboard, flighted on a Continental Outdoor Super Sign in Cape Town, has an untreated sheet metal for the background, paired with a brushed, stainless steel for the lettering promoting the client's philosophy of long-term thinking. Conceptualized by King James, the back of the board rusts in the Cape Town weather while the lettering remains rustproof, shiny and pristine, illustrating the point that if you think long term, you can be prepared for it.