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Doing it around the baggage carousel

Doing it around the baggage carousel

Primedia Outdoor negotiated special rights with ACSA at Durban International Airport (DIA) on behalf of Signalroom and mutual client, Nike, to place Nike-branded shoe boxes amongst the luggage of passengers arriving at DIA for the Comrades Marathon. The promotion builds on the success of a recent Nike campaign flighted at Cape Town International Airport for the Two Oceans Race.

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