Pendoring ready for celebration

The 21st Pendoring awards evening will be held at the Vodacom World, Midrand on Friday 28 October 2016, celebrating the best of South Africa's indigenous language advertising.

"We are proud that in its 21st year, Pendoring has once again moved the goal posts by judging all indigenous language advertising on an equal footing - this will be celebrated with gusto at the gala event. And hopefully the need for and impact of mother tongue advertising will convince marketers that this is the best and most effective way to reach consumers' hearts, encouraging them to open their wallets," says Pendoring GM, Franette Klerck.