Illuminating the PSP

PlayStation/Ster-Kinekor Games has selected Primedia Outdoor's high impact PrimeLite Billboards to make commuters aware that the PlayStation Portable (PSP) is 16% slimmer, 33% lighter and out in time to fill up some Christmas stockings. Mark Mac Donnell, Primedia Outdoor's sales and marketing executive, says that the PrimeLites are internally illuminated 3mx6m structures which offer advertisers flexible, short-term advertising with high frequency coverage.