New phase for travel mag begins next week

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Mooiloop begins a new phase of its journey when the June 2008 issue arrives on newsstands next week. Formerly Wegbreek, the magazine's rebranding signals full independence from sister title Getaway and a move away from the clutter of similar-sounding titles in the marketplace. The rebranded publication will receive extensive exposure through in-store promotional display units and wobblers, plasma screens at airports and adverts in Afrikaans daily and Sunday press, as well as on KykNET's ‘Reise en Soetkeise' and Radio Sonder Grense's ‘Monitor'. An ad campaign has also been devised to run across print, radio and TV for the next months.