New flavour from Lay's

Lay's has introduced its latest flavour, Salt & Pepper, to the South African market. The new flavour boosts its spicy flavour profile, which currently includes the popular Thai Sweet Chilli. "We believe the new flavour will have great appeal for shoppers looking for a different taste experience" says Roma Ramkhelawan, senior brand manager at Lay's. The new flavour launch will be supported by a cross-platform promotion, which will include sampling across South Africa and a new TVC. It will be available nationwide from February to July 2013 in the large 125g packet.