When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Exotic new juice flavours
The Real Juice Company has introduced two new fruity flavours to its current range of premium 100% pure juice, Ruby Grapefruit and Pomegranate & Blueberry. The launch will be supported by intensive sampling activity in major retail stores. The juices are available in-store at a RSP of R14.99 for 1.5lt, R5.99 for 500ml and R4.99 for 340ml.
