East Coast Radio's Toy Story with Game Corporate Day Challenge took place on 21 November 2014 to raise funds for KZN's disadvantaged children.
Sirshin Moodliar and Jason McCall, the boys from ECR's night-time talk show, Trending Tonight, chipped in to help too
ECR presenters Damon Beard and Rory Petzer with the guys from Rubber Duc
East Coast Radio's Toy Story with Game Corporate Day Challenge took place on 21 November 2014
A string of music stars, actors, sport stars and celebrity bloggers joined ECR presenters during the 12 hour live broadcast from the Pavilion Shopping Centre in Durban.
East Coast Breakfast presenter Darren Maule compared notes with Dolphins player, Cameron Delport. There could be "abs-olutely" no comparison!
Miss eThekwini, Lisanne Lazarus, turned up the glam factor when she arrived to help man the pledge lines.
ECR's Jane Linley-Thomas cosies up to Olympic golden boy Chad le Clos
Gangs of Ballet having fun with Zaba and Kevin Minter-Brown during the live Corporate Day broadcast
DJ Tira got into the Toy Story spirit together with ECR presenters Carol Ralefeta and Zaba
East Coast Breakfast presenter Darren Maule dyed his hair "Eminem blonde" after accepting a challenge from listeners
Lloyd Cele and Mandoza dropped by to help man the pledge lines and encourage listeners to donate
By midday, the team celebrated making a million!But there was more to come...
EThekwini mayor, James Nxumalo, pledged R1,000 from his own pocket and encouraged all of KZN to get involved in this initiative to help the province's most destitute children
Matthew Mole flew in from Cape Town to be part of the Corporate Day Challenge. He's pictured with ECR's Deon Govender
East Coast Radio's General Manager, Trish Taylor, and Marketing Manager Renee Burton were hands-on during the Challenge
ECR's Jane Linley-Thomas accepted a challenge from a listener to do five push-ups in return for his R15,000 pledge. Ever the sport, she gave him ten!
Damon Beard pops the champagne at 6pm when the pledge lines closed with R1 649.612 in the kitty - the highest amount raised on Corporate Day in the campaign's 14 year history!
East Coast Radio is KwaZulu-Natal's number one; for hit music, for inspiring content, for updated information and for making memories. East Coast Radio is a brand as energetic and vibrant as the people from the East Coast of South Africa.
