East Coast Radio raise R1.6 million for KZN kids

East Coast Breakfast presenter Darren Maule dyed his hair "Eminem blonde" after accepting a challenge from listeners

ECR presenters Damon Beard and Rory Petzer with the guys from Rubber Duc

East Coast Radio's Toy Story with Game Corporate Day Challenge took place on 21 November 2014

A string of music stars, actors, sport stars and celebrity bloggers joined ECR presenters during the 12 hour live broadcast from the Pavilion Shopping Centre in Durban.

East Coast Breakfast presenter Darren Maule compared notes with Dolphins player, Cameron Delport. There could be "abs-olutely" no comparison!

Miss eThekwini, Lisanne Lazarus, turned up the glam factor when she arrived to help man the pledge lines.

ECR's Jane Linley-Thomas cosies up to Olympic golden boy Chad le Clos

Gangs of Ballet having fun with Zaba and Kevin Minter-Brown during the live Corporate Day broadcast

DJ Tira got into the Toy Story spirit together with ECR presenters Carol Ralefeta and Zaba

Lloyd Cele and Mandoza dropped by to help man the pledge lines and encourage listeners to donate

By midday, the team celebrated making a million!But there was more to come...

EThekwini mayor, James Nxumalo, pledged R1,000 from his own pocket and encouraged all of KZN to get involved in this initiative to help the province's most destitute children

Sirshin Moodliar and Jason McCall, the boys from ECR's night-time talk show, Trending Tonight, chipped in to help too

Matthew Mole flew in from Cape Town to be part of the Corporate Day Challenge. He's pictured with ECR's Deon Govender

East Coast Radio's General Manager, Trish Taylor, and Marketing Manager Renee Burton were hands-on during the Challenge

ECR's Jane Linley-Thomas accepted a challenge from a listener to do five push-ups in return for his R15,000 pledge. Ever the sport, she gave him ten!

Damon Beard pops the champagne at 6pm when the pledge lines closed with R1 649.612 in the kitty - the highest amount raised on Corporate Day in the campaign's 14 year history!