BCSA's Fight Night Debate - Pitch versus non-pitch

The Brand Council of South Africa (BCSA) held its "Fight Night" debate at the TBWA Auditorium in Sandton on 25 October, where the controversial issue of free pitching was unpacked. The pitching controversy centres on the question of whether creative agencies need to produce unpaid creative strategies and ideas in order to secure the client, when other professions secure work on their track record, credentials and reputation.