On Day 4 of EuroShop 2020 in Düsseldorf, Germany, the Scan Display
team had a look at the shopfitting and store design halls.
It's becoming more and more important that retailers take their customers on a journey when they enter the store. They need to create spaces that make shopping personalised and exciting and result in memorable in-store experiences.
The halls showcased some of the tools that can be used to engage shoppers: eye-catching lighting, dynamic screens, interesting finishes and materials and unusual product displays.
View #EuroShop2020 Day 3: Retail Marketing Trends