The highly creative invites ensured that SA's advertising and media industry and property industry professionals attended on mass.
Glammed up waitresses and hunky barmen served the guests cocktails and snacks, while a lucky draw for 10 pairs of Errol Arendz's shoes were handed out.
Guests were treated to a surprise while seated with their popcorn, as BOO!
showcased its new communication channels on the big screen under the guise of a hard hitting movie trailer.