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Cristelle Snyman
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Bloom Marketing executes Spend and Win Activation for Rapidol
Rapidol, owner of international hair-colour brand Inecto, is a long standing client of Bloom Marketing.
It is this relationship and understanding of the Rapidol and Inecto brands that made the activation a smoother transaction for the advertising and communication agency.
The activation was based on a competition aimed to drive sales of Inecto Plus and Inecto Plus Highlights at the Shoprite and Clicks stores in Chatsworth Centre, Durban. Consumers received instant prizes and the grand prize was shopping vouchers worth R5000.00.A draw took place on the 27th of June 2009, consumers that purchased any Inecto product got their hair styled for free. Jailoshni Naidoo (Presenter on Eastern Mosaic) was the MC of the day and announced the winners. As part of the activation, the winners were taken photographs with Jailoshni Naidoo.
