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Terminator: Salvation campaign
This was a pro-active activation/conceptual/ambient campaign by DDB for SK Theatres for the release of Terminator: Salvation at SK cinemas in Eastgate and Sandton City.
The story behind the entire 'Terminator' saga is that in the near future machines will turn on humans and aim to destroy us all.
To promote the new film 'Terminator: Salvation', we created early signs of attacks on humans by the everyday machines that we all interact with. We also stuck warnings on potentially dangerous machines:
* Warning placed above high powered hand dryer in mall rest rooms.
* Elevator casualty where a human was severed.
* We all fear the boom gate. Yes, that day will come.
* Some machines lure humans with food.
