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Cristelle Snyman
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When is enough, enough?
When do you stop flighting or change an advert on radio - when it's still effective(accord.advertiser) or when it irritates some people?
At a community radio it's difficult to distinguise between the quality of the total broadcast and the income generated by advertisers. This asks the question: If an advert irritates purely because of repetition (not the quality) when do you change it? In what time frame do you place this irritation level? When does an ad start losing effect due to over exposure?
Forum created by Robin Jansma
