#AfricaMonth
Subscribe & Follow
Trending
![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
Advertise your job vacancies
Jobs
- Media Intelligence Strategist Cape Town
- Direct Sales Account Executive Johannesburg
When is enough, enough?
When do you stop flighting or change an advert on radio - when it's still effective(accord.advertiser) or when it irritates some people?
At a community radio it's difficult to distinguise between the quality of the total broadcast and the income generated by advertisers. This asks the question: If an advert irritates purely because of repetition (not the quality) when do you change it? In what time frame do you place this irritation level? When does an ad start losing effect due to over exposure?
Forum created by Robin Jansma
