VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
Danette Breitenbach
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Poor pay for writers
Why are PR companies getting away with offering pathetic salaries for experienced writers?
I find it quite alarming that PR companies (and others) believe it is acceptable to advertise that they are looking for writers with several years' experience, and all the right qualifications, for the most ridiculous salaries. Good writers are a scarce resource. These salaries are sheer exploitation. Perhaps that is why much PR copy is so bad -- if you pay peanuts...
