VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Book or guide suggestions?
Can anyone recommend a book that provides a good introduction to direct marketing?
Definitions and step by step guides would be good, as would contemporary working examples.
I don't need to become an expert overnight, but I do need to at least become familiar with the basic principles.
Can anybody help?
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