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Direct Marketing Forums South Africa

Alexander Forbes Insurance (AFI) using Tshwane Metro bills in marketing

AFI has its product brochure inserted in the same envelope as the City of Tshwane Metro bills

Thousands of residents/ratepayers are fed up with the City of Tshwane's billing problems and its employees lack of customer care skills yet Alexander Forbes Insurance, most likely for a fee, associates itself with this municipality to market its products. Surely the negativity people harbour towards the Council will be extended towards Alexander Forbes Insurance ... unless there's some over-riding marketing reason that the Metro bills are chosen as a marketing vehicle. What do others think?

Forum created by Tony Peters
Let's do Biz