When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Who are the future Branders
Are the 'old guards' of branding ready to pass the baton to the future banders?
In the ever changing world of brands, consumerism, emerging sophisticated customers, integrated global communication and different diverse emerging communities, are the experienced branders transferring the correct and accurate set of information and skills to the future branders or are they protecting their skills to save their inheritance as the only way to survive and compete in this fiece global competitiveness of branding life?
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