Marketing

Articles

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Image credit: Thomas William on Unsplash.

The right video for the right time

Travis Bussiahn 24 Oct 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Fikret tozak on Unsplash.

5 mistakes grown-up brand blogs shouldn't make

Louisa Douwes Dekker 2 Sep 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Photo by Franki Chamaki on .

The true value of data for marketers

Matt Arnold 29 May 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Marketing SA Inc

Marketing SA Inc

Howard Feldman 20 Feb 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

Not another consultant is what Africa needs

Not another consultant is what Africa needs

James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

Website automation: The beginning of the end?

Website automation: The beginning of the end?

Keenan Bouwer 13 Sep 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

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Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Lukas Gojda ©

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

Why YouTubers should consider collaborating with influencer marketing platforms

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016