Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...
Jessica Tennant 3 Dec 2019
At the heart of customer engagement lies customer intimacy...
Mark Wilson 25 Oct 2019
It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...
Vian Chinner 11 Oct 2019
It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...
Jane Stevenson 3 Sep 2019
The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...
Johanna McDowell 19 Aug 2019
There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...
Greg Chen 2 Aug 2019
Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...
Kirsty Sharman 25 Jul 2019
Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...
Anne-marie le Roux 15 Jul 2019
Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...
Michael Gullan 13 Jun 2019
Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...
Jessica Tennant 4 Jun 2019
The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...
Johan Walters 30 May 2019
Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...
Yaw Dwomoh 13 May 2019
The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...
Refilwe Maluleke 23 Apr 2019
When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?
Lauren Hartzenberg 22 Mar 2019
Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'
Jessica Tennant 15 Mar 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 25 Jan 2019
As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?
Mike Silver 16 Jan 2019
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 14 Jan 2019
There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...
Danette Breitenbach 6 Sep 2018
In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...
Wynand Smit 14 Jun 2018
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...
Wynand Smit 18 Apr 2018
The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...
Lauren Hartzenberg 16 Mar 2018
Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...
Gil Sperling 15 Mar 2018
Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...
Wynand Smit 13 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...
Paula Sartini 6 Feb 2018
Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...
Mike Oelschig 8 Jan 2018
Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
