Opinion Digital

Contributors

#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach

South African creativity and judging Cannes 2025

Pete Case

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto

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Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.

#Cannes2024: Creative Circle at Cannes - a vibrant return with a record attendance

Carl Willoughby 18 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

Geoff Cohen, DY/DX 3 Jun 2024

Image supplied. Mbudzeni Neluvhalani, SEO specialist at Nerdware, says understanding SGE's influence is key for maximising website effectiveness in our ever-evolving digital world

Search Generative Experience: It's like magic - and key to website effectiveness

Mbudzeni Neluvhalani 16 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency

6 steps to choose the correct media monitoring tools

Joe Hamman 18 Apr 2024

#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

Brendan Seery 17 Apr 2024