All contributor articles in South Africa

Articles

Contributors

Roméo et Juliette, reimagined on Cape Town’s streets

Debbie Hathway

EXCLUSIVE | Nobody buys to lose market share: Pepkor's Sean Cardinaal on retail’s oversupply trap

James Townsend

Nobody puts influencer marketing in the corner: How influence has outgrown its silo

Jarred Trembath

Expect the unexpected: Are you covered if your year-end function goes awry?

Mtho Maphumulo

Trust by association: How clients really choose professional advisory services

Rachelle Bricout

Exclusive | Behind Nando’s Siya Sauce TVC: Script the world, not the star

Mike Sharman

Turning advocacy into action - FoodForward SA and Consumer Goods Council of South Africa join forces

Andy Du Plessis

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Food inflation accelerates as fruit and vegetable costs jump in October

Commodities & Fairtrade

Food inflation accelerates as fruit and vegetable costs jump in October

Paul Makube 28 Nov 2023

Zuko Mdwaba, Salesforce area VP/Africa executive and South Africa country leader

4th Industrial Revolution

The AI and automation revolution is gaining confidence

Zuko Mdwaba 24 Nov 2023

Pat Mahlangu.

Marketing

#Newsmaker: Pat Mahlangu, founder of Lerato Agency is IMM's emerging marketer of the year

Karabo Ledwaba 23 Nov 2023

#OrchidsandOnions: Timeless wisdom in Allan Gray's 50th anniversary ad

#OrchidsandOnions

#OrchidsandOnions: Timeless wisdom in Allan Gray's 50th anniversary ad

Brendan Seery 23 Nov 2023

Roelof van der Berg, CEO of the Gap Infrastructure Corporation

Infrastructure & Utilities

Infrastructure investment is the key to reigniting economic growth

Roelof van den Berg 22 Nov 2023

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

Branding

3 lessons for rebranding

Charlie Wannell 22 Nov 2023

The campaign was created by TBWA\Hunt Lascaris. Source: YouTube.

Advertising

#BehindtheCampaign: Check into easy with City Lodge Hotels

Karabo Ledwaba 21 Nov 2023

Innovating to stay relevant in a rapidly changing world

E-commerce

Innovating to stay relevant in a rapidly changing world

Brendon Williamson 21 Nov 2023

African Energy Chamber predicts 'relative calm' market

Coal, Oil & Gas

African Energy Chamber predicts 'relative calm' market

NJ Ayuk 20 Nov 2023

Source: © 123rf Sue Blaine, Flow Communications, says ethical storytelling avoids harmful narratives and stereotyping and shows all people, wherever they are, as being capable and innovative

Publishing

5 considerations for ethical storytelling

Sue Blaine 17 Nov 2023

Evolution in technology levels the retail playing field

Technology

Evolution in technology levels the retail playing field

Peter Ludi 17 Nov 2023

Changing the channel on traditional TV marketing

TV

Changing the channel on traditional TV marketing

Candy Dempers, MediaHeads 360 16 Nov 2023

Caché McClay has filled the coveted position. Source: USA Today.

Publishing

Caché McClay is the official Beyoncé reporter for Gannet

Karabo Ledwaba 16 Nov 2023

#OrchidsandOnions: Trevor Noah tourism ad captures the essence of SA

#OrchidsandOnions

#OrchidsandOnions: Trevor Noah tourism ad captures the essence of SA

Brendan Seery 15 Nov 2023

Agriculture sector defies odds with 10% year-on-year job growth in Q3 2023

Agribusiness

Agriculture sector defies odds with 10% year-on-year job growth in Q3 2023

Paul Makube 15 Nov 2023

Scott Thwaites is the founder of EDC Squared. Source: Supplied.

Digital

#Newsmaker: Former TikTok senior leader Scott Thwaites launches EDC squared

Karabo Ledwaba 14 Nov 2023

The year that was for agriculture and what to expect in 2024

Agribusiness

The year that was for agriculture and what to expect in 2024

John Hudson 14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Behind the Selfie

#BehindtheSelfie: Nkanyezi Sangweni, senior strategist at DNA Brand Architects

Karabo Ledwaba 9 Nov 2023

The enduring charm of radio dramas in the digital age

Digital

The enduring charm of radio dramas in the digital age

Candy Dempers, MediaHeads 360 8 Nov 2023

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