Opinion Marketing

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#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach

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Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

Image credit: Mpumelelo Macu on Unsplash.

Tastefully celebrating holidays and events: how brands can get it right

Marc de la Querra 20 Sep 2019

Julie Humphreys joins Demographica.

#Newsmaker: Demographica appoints Julie Humphreys in new, unique role

Juanita Pienaar 20 Sep 2019

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Today's experiential marketing is all about content creation

Jameson Hlongwane 16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

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How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Cristina de los Santos on Unsplash.

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

Image credit: Revlon South Africa.

Revlon's cautionary tale: the changing nature of influencer marketing

Brigitte Majewski 6 Sep 2019

Liberty appoints Thabang Ramogase as its new CMO. Image supplied.

#Newsmaker: Liberty's new CMO Thabang Ramogase on elevating the brand's purpose

Juanita Pienaar 26 Aug 2019

Image credit: Geoff Park on Unsplash.

How marketers can prevent 'capture'

Devon Meerholz 22 Aug 2019

Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer marketing enigma is not insurmountable

Anjali Lai 20 Aug 2019

Image credit: Gerd Altmann from Pixabay.

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Ilse Struweg 8 Aug 2019

Image credit: Ken Treloar on Unsplash

Don't be so hard on yourself, South Africa

Gareth Grant 24 Jul 2019

Image credit: Maddi Bazzocco on Unsplash

5 questions to ask when selecting influencers to work with

Dominique Harmse 17 Jul 2019

Image credit: William Iven on Unsplash

An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

SA marketers, show us your content smarts!

SA marketers, show us your content smarts!

Louisa Douwes Dekker 2 Jul 2019

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Jessica Tennant 18 Jun 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

Louise Burgers 13 Jun 2019

7 tips to help you understand the creative class

7 tips to help you understand the creative class

Rana Florida 4 Jun 2019

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The elusive 'insight' and the global appetite for meaningful knowledge

Claire Denham-Dyson 29 May 2019

FlySafair's R5 Sale: What a day it was!

FlySafair's R5 Sale: What a day it was!

Khuthalani Khumalo 22 May 2019

Why storytelling is so crucial in marketing

Why storytelling is so crucial in marketing

Chanelle Segerius-Bruce 22 May 2019

Creative freedom

Creative freedom

David Limbert 22 May 2019

Image source: Getty/Gallo.

Why marketing agencies are more relevant than ever

Jacques du Bruyn 21 May 2019

ABM and inbound marketing: A combined approach

ABM and inbound marketing: A combined approach

Alon Fittinghoff 14 May 2019

How I wrote a shopper marketing strategy for a new political party

How I wrote a shopper marketing strategy for a new political party

Sarah Britten 25 Apr 2019

One-on-one coaching - Marketing, advertising, PR, boards

One-on-one coaching - Marketing, advertising, PR, boards

Chris Moerdyk 25 Apr 2019