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Anjali Lai

Senior Analyst Serving CMO Professionals at Forrester
Location:United States


Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesises multimodal data and applies cutting-edge research techniques to distil the most important changes in consumer behaviour and decision making.


Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 20 Aug 2019

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