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Ilse Struweg

Associate Professor at University of Johannesburg
Location:Johannesburg, South Africa


    Marketing and communication strategist/scholar
    Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

    Integration remains a topic of much agreement, argument, analysis and ambiguity when it comes to getting it right...

    By Ilse Struweg 8 Aug 2019

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