Audio

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Galia Kerbel from Greater PR tells us about the companies silver PRISM Award for campaign of the year and Rob Gilmour, MD for RSAWeb, comes in and chats about the Net Prophet event.

We find out more about doing business in Africa with VWV Groups, Terry Behan and take a closer look at the AdReview publication and awards with Tony Koenderman.

We find out more about Cape Town agency HG80 and chat to GLOO'S CEO and founder Pete Case about Mobile.

We also find out more about MaxAxion, Africa's first Mobile DSP and mobile media supply specialist. Y&R Cape Town Strategic Planner, DK Badenhorst chats about a recent article he wrote.

We also find out more about MaxAxion, Africa's first Mobile DSP and mobile media supply specialist. Y&R Cape Town Strategic Planner, DK Badenhorst chats about a recent article he wrote.

Kirsty Rowett, Director of Source (@SAfoodgurus) food concepts and catering.