#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.
Start with measuring paid, owned and earned media.