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#ACACaresCovid19: Where business and creative strategy meet
Bizcommunity and the ACA (Association for Communications and Advertising) have officially launched their 12-part video interview series aimed at unpacking the economics and contribution of advertising to business in a post-Covid economy.
In the second episode, a conversation between industry leaders Sithembile Ntombela, head of marketing at Brand South Africa and Selae Thobakgale, chief strategic officer at The Odd Number Group and co-founder of The Strategy Network, hosted by Rutendo Nyamuda, on the topic of where business and the creative strategy meet in the time of Covid-19.
This industry-wide initiative for conversations around sustainable solutions to common issues facing SA’s marketers and marketeers, to future-proof the industry, is made possible by the Association for Communication and Advertising. Join the ACA at
www.acasa.co.za | www.bizcommunity.com/ACACaresCovid19.
This interview is also available on YouTube, and at BizTakeouts, via downloadable PWApp, Apple Podcasts, Spotify and IONO.FM.
#ACACelebratingDiversity:Overcoming Covid-19 constraints to create one of the most liked ads of 2020
Watch and listen as Meenal Abdulla, marketing lead at Hunter's; Anita Mubangizi, marketing manager at Hunter's and Felix Kessel, ECD Grey Africa/WPP Liquid, share how the 'Hold my Hunters' campaign came to be voted one of Kantar's Best Liked Ads of 2020.
14 Dec 2021 15:59
#ACACelebratingDiversity: Going for Gold with Alistair King and Sydney Mbhele
Watch and listen to Alistair King, CCO and founder King James Group one-on-one with Sydney Mbhele, chief executive brand, Sanlam Group, on their recent campaign which brought home gold for The Olympian. The campaign was a groundbreaking creative solution that allowed SA gymnast Caitlin Rooskrantz to be the only athlete the world saw go through her routine in 2020 at the exact time she would have performed at the Tokyo Olympic Games.
Hosted by Rutendo Nyamuda, the discussion touches on topics such as the role of the communications industry and confident brands to be the storytellers and economic drivers behind greater inclusivity in the creative and other sectors - this being the third of our 6-part series of discussions around the value of diversity and inclusion in the SA ad industry - made possible by the ACA....
23 Nov 2021 14:04
#ACACelebratingDiversity: In conversation with Darling Film’s femme filmmakers
Bizcommunity and the ACA celebrating the state of diversity and inclusivity in the SA ad industry, as seen through the lens of Darling Film's Melina MacDonald and Lorraine Smit, winners of Gold and Silver at the recent Effie Awards and Loeries 2021 Hall of Fame winners, in conversation with fellow femme filmmakers Gale Maimane and Director Kit.
Episode 2, hosted by Rutendo Nyamuda, reveals film craft as a medium of power, empowerment, economic driver and job creation, why local and global brands should be investing in the South African film industry and the importance of diverse voices in the sector to position our region on global platforms - made possible by the ACA....
16 Nov 2021 15:00
Celebrating Diversity & Inclusivity in the SA ad industry: Made possible by the ACA: E1
Watch and listen as 2021 Loerie Grand Prix winners Carl Willoughby, executive creative director at TBWA Hunt Lascaris and Sanele Ngubane, creative director at Toasted Samish discuss the story behind Shwii, their recent campaign which navigated the Google directions app into Zulu and a coveted award for client Nissan.
9 Nov 2021 15:59
#ACACaresCovid19: #BrandAdland - Building leadership, livelihoods and legacies
The forthcoming episode of #ACACaresCovid19 features CEO Mathe Okaba of the ACA Association for communications and Advertising, in conversation with Brian Yuyi CEO MASA in the last of our series on Liquidity and the Economics of Advertising, made possible by the ACA.
8 Sep 2020 10:59
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....
31 Aug 2020 14:48
#ACACaresCovid19: Unlocking value chains in smaller, transformed and Black-owned agencies
Ann Nurock senior partner, Relationship Audits and Management and Rorisang Setlogelo MD and founder of Roth Media, a Black-owned, female-owned agency share powerful insights about how every step of the value chain contributes to greater representation, sharing economies and the importance of female voices in boardrooms.
18 Aug 2020 11:00
#ACACaresCovid19: New north, new narratives and nation building
Watch now as Abey Mokgwatsane, managing executive at Vodacom SA and Africa and Preetesh Sewraj, CEO of the Loeries add their voices to how together SA business and the creative communications sectors are creating a new "better normal" in the 7th episode of Bizcommunity's video interview series, made possible by the ACA, Association for Communications and Advertising, hosted by Rutendo Nyamuda.
12 Aug 2020 10:53
#ACACaresCovid19: The new currency of humanity; the real value in human values
Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.
4 Aug 2020 08:52
#ACACaresCovid19: Investing in culture, content and creativity
In the fifth episode of Bizcommunity and the Association for Communications and Advertising's video interview series, marketing industry leaders Monde Twala, senior vice president and co-general manager of ViacomCBS Networks Africa and Mbali Hlophe, Gauteng MEC for Sports, Arts, Culture and Recreation discuss investing in culture, content and creativity.
30 Jul 2020 09:26
#ACACaresCovid19: Contracts, communication and collaboration
In the fourth episode of Bizcommunity and the Association for Communications and Advertising's video interview series, industry leaders Mzamo Masito, CMO Google Africa and Boniswa Pezisa, Net#work BBDO CEO discuss transformation, creativity, contracts, collaborations and common interests.
21 Jul 2020 12:22
#ACACaresCovid19: The creative value chain, procurement and marketing working towards common goals
In the third episode of Bizcommunity and the Association for Communications and Advertising's video interview series, industry leaders Gareth Leck, group chief executive officer and co-founding partner of Joe Public United, Mpume Ngobese, managing director at Joe Public Connect, and Khensani Nobanda, group executive for marketing and corporate affairs for Nedbank discuss the creative value chain, procurement and marketing working towards common goals.
14 Jul 2020 10:55
#ACACaresCovid19: Where business and creative strategy meet
Bizcommunity and the ACA (Association for Communications and Advertising) have officially launched their 12-part video interview series aimed at unpacking the economics and contribution of advertising to business in a post-Covid economy.
30 Jun 2020 10:17
#ACACaresCovid19: Liquidity and the Economics of Advertising
Industry leaders Thabang Skwambane MD FCB Joburg/Hello Computer in conversation with Robbie Brozin, co--founder of global chicken empire Nando's Chickenland.
23 Jun 2020 08:56
