Episode 32: Sheep or Spock with Beth Strauss

Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

27 May 2025 09:18

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

29 Apr 2025 11:08

RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

25 Mar 2025 09:33

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

25 Feb 2025 13:47

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

4 Feb 2025 14:32

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

10 Dec 2024 12:35

LISTEN: Drinks Federation SA revises Communications Code of Conduct

Angela Russell, CEO of DF-SA, discusses the newly relaunched Communications Code of Conduct, and the important step forward that it takes in encouraging ethical and responsible communication, promotion, and brand marketing in the alcohol industry.

18 Jun 2024 10:25

Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters

On this episode of BizTakeouts, group human capital executive at Momentum Metropolitan Lettie-Basani Phume discusses the company’s global benchmark recognition having earned its 4th consecutive certification from the international Top Employer Institute, as well as the ever-evolving workplace, employee expectations and the future of working-from-home....

28 Mar 2024 09:33

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

17 Jan 2024 10:36

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

16 Jan 2024 13:37

LISTEN: Digify Africa COO Qhakaza Mohare discusses Digify Pro Online program and benefits

Qhakaza Mohare, the chief operations officer at Digify Africa, a youth-led organisation at the forefront of shaping Africa’s digital future, tells us about the Digify Pro Online program and its benefits to those looking to get into the tech space.

15 Feb 2023 13:00

LISTEN: Short courses are changing the education landscape

We chat to Professor Beatrys Lacquet, the director and head of Wits Plus, about part-time Wits degrees as well as a range of business and language short courses….

23 Nov 2022 12:29

Kyle September - Daydream

Listen to the title track of Kyle September's debut album, Daydream.

17 Nov 2022 09:01

James Deacon - Calling Home

Listen to the latest single by Sama nominated James Deacon.

4 Nov 2022 09:32

LetsTalkDigital: EP72: FutureTech Media Women series: Zumi Njongwe - Nestle

The Women's Series ends with guest Zumi Njongwe discussing her journey as a leader and how she views digital transformation in the media industry.

22 Sep 2022 13:02

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