Confirmed Gerety Awards jurors: Nunu Ntshingila, regional director of Facebook Africa; Susan Credle, global CCO of FCB; Merlee Cruz-Jayme, "Chairmom" and CCO of Dentsu Jayme Syfu; as well as Rosie Arnold, former CCO of AMV BBDO.
#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting
#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?
#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?

We're closer to functioning as a global cashless society than ever before, yet an Oxfam report warns that equality between the haves and have-nots is higher than ever before. Read on for the impact on females and the unbanked in particular...

By Leigh Andrews 28 Jan 2019

#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising
#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

By Leigh Andrews 21 Jan 2019

Langstrup ©
#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

#FairnessFirst: The secret to career success in 2019 and beyond
#FairnessFirst: The secret to career success in 2019 and beyond

First week back at work for the year and already feeling stuck? Like you're just not progressing in your career? These tips from the Corinium Women in Digital and Data Forum may be what you need to read, to speak up and shine in 2019...

By Leigh Andrews 7 Jan 2019

Pfluegl explaining Tony Robbins' view on how human needs have changed.
#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 17 Dec 2018

#FairnessFirst: How to handle being 'the only' in the boardroom
#FairnessFirst: How to handle being 'the only' in the boardroom

From queen bee syndrome to unchecked micro-aggressions and struggling to deal with being 'the only' in the boardroom, Corinium's Women in Digital and Data Forum touched on many topics that may be subconsciously holding back our businesses from becoming more inclusive...

By Leigh Andrews 10 Dec 2018

#FairnessFirst: Pledging for workplace transformation and productivity
#FairnessFirst: Pledging for workplace transformation and productivity

We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

By Leigh Andrews 3 Dec 2018

Think the world's connected? Think again. A slide from BRCK's AfricaCom 2020 session.
#FairnessFirst: How Africa's digital divide is being diminished, one innovation at a time

The final two sessions of the 2020 track of AfricaCom - focused on how the 'smart feature phone' will revolutionise the digital landscape in Africa and what will happen when 1bn Africans are connected to the internet...

By Leigh Andrews 19 Nov 2018

#FairnessFirst: Why investigative journalism and media freedom matters
#FairnessFirst: Why investigative journalism and media freedom matters

It's becoming harder than ever to 'kill the story' in these technologically advanced times...

By Leigh Andrews 12 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .
#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jarred Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

#FairnessFirst: Busting stereotypes of SA women in the workplace
#FairnessFirst: Busting stereotypes of SA women in the workplace

With rising awareness that inequality needs to be tackled head-on, we're seeing more mindfulness of issues of inclusion and equality in local marketing campaigns and movements like the 7% Tribe, Take This Thread and 'Women Acknowledged'...

By Leigh Andrews 29 Oct 2018

Chakrit Thongwattana ©
#FairnessFirst: Freelancers, are you getting paid enough and on time?

While the changing world of work and need to supplement barely-meets-expenses media salaries means there are more freelancers than ever before, there's also a lack of consistency in fees and receiving payment. Here's how to ensure you get paid what you're worth...

By Leigh Andrews 22 Oct 2018

#FairnessFirst: How sending girls to school changes the economy
#FairnessFirst: How sending girls to school changes the economy

Ever thought the answer to breaking the country's poverty cycle was as simple as improving basic education for females? Economist Dr Dawie Roodt explained the implications at last week's Ads24 Food for thought session...

By Leigh Andrews 15 Oct 2018

#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement
#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement

Standard Bank has firmed up South Africa's commitment to UN Women's #HeForShe movement. Here's why it's so impactful, especially in Africa, and how you can go beyond clicktivism and get involved, too...

By Leigh Andrews 8 Oct 2018

Original illustration: © Jesús Sanz via
#FairnessFirst: Fair chance to climb the career ladder of the future?

CapeTalk radio host Africa Melane served as MC for the recent #BI4Gov Behavioural Insights conference in Cape Town. After a quick tea break chat, he inspired me to share my thoughts on how we need to both be the best we can be and give a hand up, not just a hand out...

By Leigh Andrews 1 Oct 2018

BizTrends 2019 is here!
BizTrends 2019 is here!

2019 is almost here and with it your annual invitation to join BizTrends...

Issued by Bizcommunity.com 27 Sep 2018

#FairnessFirst: Females, here's how to future-proof your career...
#FairnessFirst: Females, here's how to future-proof your career...

In light of the annual WEF Gender Gap Report, Ayanda Seboni, group executive of brand, marketing and communications at PPS, shares ways for females to stay relevant and effectively future-proof their careers...

By Leigh Andrews 24 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

Image Gürcan Yurt © –
#FairnessFirst: Be your own biggest cheerleader

The second SheSays Cape Town event was held at GetSmarter's offices on Thursday, 23 August 2018 with the title 'What's your slash?' It was filled with advice for bringing that side-hustle to the spotlight - you don't have to run your own business or be an entrepreneur to think like one, nor do you need to go it alone...

By Leigh Andrews 3 Sep 2018

The Future Females Cape Town team.
#FairnessFirst: Celebrating the Future Females entrepreneurs, intrapreneurs and side-hustlers

It's a Catch22 - you either have an idea to start a business, the motivation to do something different, or the skills to multitask, but it's rare for those magical elements to all sing loudly at the same time...

By Leigh Andrews 20 Aug 2018

#FairnessFirst: Code-switching and dealing with queen bees in the workplace
#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 13 Aug 2018

Ming-Cheau Lin. Image by Grethe Rosseaux via ©
#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!
#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

There's much to be said for dressing up as your role models and picturing yourself in their shoes. Here's why you can officially call British advertising graduate Jade Delaney 'Fearless Girl' after she painted herself gold, planted herself in front of the agency responsible for the Wall Street statue and went on to work there...

By Leigh Andrews 30 Jul 2018

Makhathini in action at Kantar Millward Brown's offices in the Foreshore.
#FairnessFirst: Unboxing diversity in advertising

'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...

By Leigh Andrews 23 Jul 2018

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

#FairnessFirst: Seeing red over the 'pink tax' problem
#FairnessFirst: Seeing red over the 'pink tax' problem

'Pink tax' has been doing the rounds for decades. Here's why consumers are seeing red about paying more for anything sold to females...

By Leigh Andrews 9 Jul 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

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