'Cyber Monday' sales top USD2bn, boosted by mobile
The Adobe Digital Index survey said the key holiday shopping day reflected an 80% jump in sales from mobile devices like smartphones and tablets. Mobile accounted for some 18.3% of online sales.
Cyber Monday stems from the early days of the Internet, when consumers would use their fast Internet connections at work to make online holiday purchases. But many retailers are extending their deals over several days after the Thanksgiving holiday.
"Retailers earned 10% of their annual sales in just the last five days, an increase of 26% year-on-year," said Tamara Gaffney, principal analyst for Adobe Digital Index.
Adobe's online shopping data is based on an analysis of nearly 900m visits to 2,000 retail websites on Cyber Monday and more than three billion visits since Thanksgiving Day.
A separate analysis by IBM showed Cyber Monday was the biggest online shopping day so far with a 20.6% increase in online sales.
IBM said 17% of total online sales came from mobile, an increase of 55.4% year-on-year.
"We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season," said Jay Henderson of IBM.
"It seems the mobile device has become the shopping companion of choice for consumers, driving record mobile sales," Henderson added.
Forecasters project just three to four percent growth in the entire retail sector this holiday season, while online shopping is expected to rise by between 13% and 14% over the festive season.
Source: AFP via I-Net Bridge
Source: I-Net Bridge
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