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Environmental wake-up call now on DVD

Ster-Kinekor Home Entertainment (SKHE) will be releasing Al Gore's An Inconvenient Truth for sale on DVD at retail outlets nationally from today, Friday, 1 June 2007. Both the World Wildlife Fund (WWF) and national environmental campaign Indalo Yethu have partnered with SKHE for the South African retail release.

The local DVD release of this Oscar-winning film, including the Academy Award for Best Documentary, coincides with the National Environmental Week (4 - 8 June) and World Environment Day (5 June).

This documentary feature, looking at the time bomb that is our threatened environment, was a big hit at Robert Redford's Sundance Film Festival and delivers a knockout reminder on the perils the world faces if significant efforts are not made to protect and save our natural resources.

Since it was founded in 1961, the WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. “Partnerships such as these are vital as part of South Africa's need to address the crisis of climate change,” Dr Sue Taylor, WWF's climate change manager.

Spur to act on climate change

“The documentary highlights the harsh realities of climate change and the opportunity it presents to ensure we leave a living planet for future generations. We hope it will spur South Africans on to act on climate change by limiting their own environmental impact and by urging others to do so at every level – government, business and civil society.”

Indalo Yethu is a SA campaign which advocates for environmental management as a critical component of the national economic and social development programmes. The initiative is a legacy project of the World Summit on Sustainable Development that was hosted in Johannesburg in 2002.

“Indalo Yethu is providing a national platform for eco-activism, aimed at motivating environmentally-responsible practices wherever and whoever we are – across businesses, government, communities and in our homes. The cooperation with WWF and SKHE will help us highlight the fact that solutions to the global and local climate changes lie within us as individuals and organisations,” says Indalo Yethu's activist CEO, JP Louw.

The DVD of An Inconvenient Truth will be on sale at major outlets such as Makro, CNA, Look&Listen, Musica, Game and others at the recommended retail price of R140.

For more information on the movie, go to www.climatecrisis.net.

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