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Environmental wake-up call movie for Cinema Nouveau

The exclusive South African rights for screening Al Gore's An Inconvenient Truth has been acquired by Cinema Nouveau screened by Jameson, to start nationwide from this Friday, 20 October 2006. This Sundance Film Festival hit documentary - looking at the time bomb that is our threatened environment - promises to deliver a knockout-reminder on the perils the world faces if significant efforts are not made to protect and save our natural resources

Humanity is sitting on a ticking time bomb. If the vast majority of the world's scientists are right, we have just ten years to avert a major catastrophe that could send our entire planet into a tail-spin of epic destruction involving extreme weather, floods, droughts, epidemics and killer heat waves beyond anything we have ever experienced.

Crusade

If that sounds like a recipe for serious gloom and doom - think again. Directed by Davis Guggenheim, An Inconvenient Truth offers a passionate and inspirational look at one man's fervent crusade to halt global warming's deadly progress in its tracks by exposing the myths and misconceptions that surround it.

That man is former US Vice President Al Gore, who, in the wake of defeat in the 2000 election, re-set the course of his life to focus on a last-ditch, all-out effort to help save the planet from irrevocable change.

In this eye-opening and poignant portrait of Gore and his "travelling global warming show," Gore also proves himself to be one of the most misunderstood characters in modern American public life.

Planetary emergency

Here he is seen as never before in the media - funny, engaging, open and downright on fire about getting the surprisingly stirring truth about what he calls our "planetary emergency" out to ordinary citizens before it's too late. With wit, smarts and hope, An Inconvenient Truth ultimately brings home Gore's persuasive argument that we can no longer afford to view global warming as a political issue - rather, it is the biggest moral challenge facing our global civilisation.

For more information on the movie, visit www.climatecrisis.net.

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