“In a time of turmoil, people are turning to brands that they trust. While lesser brands are struggling, this 100-year-old titan has achieved its highest readership ever,” says Susan Russell, GM marketing Avusa Media
“This figure proves that individuals are choosing Sunday Times because the paper maintains its relevance, reliability and trustworthiness. It has consistent editorial and offers value for money and this is why it is the people's paper of choice when they can afford to buy only one newspaper.”
“The increase in readership reflects the high brand recognition of the newspaper. This, combined with the fact that it once again won the top spot for South Africa's most popular weekly newspaper at our recent Top Brands Awards, indicates that the paper is a well-known and loved brand. AMPS has been the customary trading currency for advertisers and media owners for the last 34 years and has a very robust sample so this growth further reaffirms that Sunday Times continues to be the biggest and best Sunday paper in South Africa,” says Enver Groenewald, Avusa Media GM: advertising revenue and strategic communications.
