Following international trends, video and audio have become integral to the website. Two weekly sport podcasts form the first phase of the audio expansion, and audio exclusives and a range of new weekly regular podcasts will be launched in the coming months.
Other changes include an architectural overhaul giving constant uptime, improved page load speeds and an industrial-strength advertising platform, simplified navigation and a more intelligent packaging of content. Advertising has also been minimised, giving readers “less visual abuse” and advertisers more exposure with “less negative reader association”.
