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Increased community footprint in Lowveld
The Newspaper Advertising Bureau (NAB) has introduced extensions to its Mpumalanga Lowveld Media community newspaper products. "The current Lowveld Media options are extremely popular among readers but we found a gap in our main distribution areas Nelspruit and White River to introduce three additional, more targeted products - the Hazyview Herald, the Mpumalanga Mirror and the White River Post," says Gill Randall, joint MD of NAB.
"The initial feedback has been so positive that initially a monthly supplement into the Lowvelder/Laevelder, the Hazyview Herald has progressed to a standalone community newspaper, distributed each week."
Published twice a week, the Lowvelder/Laevelder's Friday edition is distributed with the Pro Habitat (property) guide and the last Friday of each month sees the Boer/Farmer supplement included. Similarly, the Mpumalanga News sees brand extension Mpumalanga Mirror inserted into the paper each week.
"Standalone products AutoDealer/, Inside Out and community magazine Get It remain regular additions to Lowveld Media's offerings," says Randall. "We feel we've grabbed a golden opportunity to further leverage the community newspaper medium and anticipate a great reaction both from readers and advertisers."
Other community newspapers represented by NAB in the Mpumalanga area are: Barberton Times; Corridor Gazette; Die Daller; Highvelder/Hoëvelder; Middelburg Observer; Ridge Times; Standerton Advertiser; Steelburger/Lydenburger News; Streeknuus; The Echo; Witbank News and the Portuguese language community newspaper O' Barateiro.
