Woolworths relaunches slimmers food range

The Woolworths consultant dietician and Chefs have worked closely together to improve taste, as well as to ensure that Slimmers Choice meals can be used to effectively facilitate weight loss or maintenance.

While the range continues to be "low fat" (less than 3% fat), the development of Slimmers Choice has gone beyond just kilojoule and total fat content. For example, fibre intake is important to facilitate optimum weight loss as it contributes to a meal being filling and sustainable.

Fibre may also positively affect blood sugar levels. Therefore, Slimmers Choice ready-to-eat meals were developed with the aim to include more fibre and vitamin and mineral -rich unrefined ingredients, such as brown rice and lentils, fruit and vegetables and even oatbran, which is an important ingredient used in the pasta dishes.

The decision to use more unrefined ingredients in the Woolworths Slimmer Choice ready-to-eat meals, rather than refined alternatives like white rice, results in more nutritionally sound meals. Sodium levels of the products are controlled and salt is added with integrity.

The new improved Slimmers Choice ready-to-eat meals will also change the perception that diet food is boring - exciting, easy to prepare options include Chicken Mushroom Stroganoff, Chicken Tikka Masala, Chicken in Mango Mustard and Moroccan Beef Casserole.

The Slimmers Choice range spans a number of food categories and all Slimmers Choice packaging bears clear nutritional tables. The values declared in the nutritional tables are determined by regular product testing. Food group serving information is also indicated to assist customers who have to use food group exchanges to plan their daily balanced diet, for example, in case of diabetic diets.

The Slimmers Choice range will be phased into selected Woolworths stores over the next few months, replacing the current 'Count On Us' products.