Bearing Man becomes BMG

The group, now to be known as BMG, unveiled its new corporate identity at the Electra Mining show, currently taking place in Johannesburg.

The three arcs in the new logo represent technical expertise, quality components and superior service, and this is supported by the new slogan, Part of the Process, which is designed to capture the integral part the group aims to play in the success of their clients' business, as the company works with its clients, through consultation with key players in each industry, to deliver world-class solutions tailored to each client's needs.

The new corporate identity follows a recent customer research program that revealed that the previous branding did not convey the full spectrum of engineering solutions and technical services the group offers.

“Over the last three decades, we have concluded a number of acquisitions, secured exclusive supply, service and distribution agreements with many of the world's most respected manufacturers of leading engineering components and established more than 100 outlets in Southern Africa,” says BMG CEO, Charles Walters. “The new corporate identity reflects this phenomenal growth and consolidates the various divisions into one streamlined group, providing specialist services such as condition monitoring, lubrication and maintenance programs, design, installation and support, as well as energy saving solutions to all sectors of business, including agriculture, mining, steel processing, robotics, sugar, paper and general engineering, as well as the automotive sector.

He says the group's new name, logo and slogan will also underpin their ambitious growth plans, which are to double the size of the business over the next five years, increase revenue to R5 billion per annum through organic growth with existing customers and suppliers, and also acquire new customers, distributorships and carefully selected companies that will add value to the group's operations.

With an annual turnover of R1,55 billion, up 14% on last year, the group believes it is already well on its way to achieving these ambitions. Three key platforms will support the growth: enhanced marketing of products and services through the re-branding program, enhanced efficiency in the supply chain following a full logistics review and enhanced service to customers by uplifting the skills of the company's staff.

A critical part of the program includes the introduction of a newly developed ‘Academy of Excellence', to instil in the company a culture of learning and knowledge sharing. Skills training, which encompasses a strong focus on technical, selling and service, as well as management and financial skills, will empower staff to help drive and deliver enhanced customer service and business objectives. Various SETA-accredited training courses will also be made available to key customers.

“This is a momentous milestone in our history as the company continues to evolve in line with our clients' requirements in a rapidly changing and highly competitive global market. However, one thing will always remain unchanged - our uncompromising approach to providing only the finest quality products, backed-up by an experienced and dedicated sales and technical support team, available to our clients 24 hours a day, seven days a week. This approach has been the foundation of our success since our humble beginnings in 1974 as a modest bearings shop in Durban, and will remain the foundation of our business as we meet and exceed our ambitious growth targets and become an ever more integral ‘Part of the Process' in the success of each of our clients' businesses,” concludes Walters.