New logo for takealot.com

When asked about the motivation behind the change, CMO, Declan Hollywood commented, "Everything we do is focused on the customer. The logo change is the first in a series of changes that we will introduce over the coming months to enhance customer experience."

The site has been at the forefront of ecommerce innovation in South Africa since its inception almost two and a half years ago. Departments have increased from six to 17, warehouse capacity has been beefed up 10 fold, mobile applications are now available on both IOS and Android platforms, superior service, same day and weekend delivery has been made possible through the acquisition of Mr Delivery and customers can pay using an array of payment mechanisms from COD to credit card.

"It's been a heck of a ride thus far and we plan to continue this unrelenting pace of change and innovation. Within the last six months we launched daily deals, luggage and travel, camping and outdoor and office and stationery while having to move offices and warehouses to accommodate growth. Christmas is already here and to make sure we continue to deliver on our customer centric vision we will be delivering to our customers, right up until 24 December," concludes Kim Reid, CEO.