McDonald's takes on chicken market

The local launch follows the successful introduction of similar chicken menus in the US, UK and Australia.

“McDonald's is a global brand and we pay close attention to key practices that have succeeded in other markets. However, we would never simply cut and paste these practices into our market. We take great care to ensure that international trends are relevant to local consumers.

“The new chicken menu will be a highly competitive offering, but we see it as a natural progression in our commitment to offering greater choice to our customers,” he concludes.